Partner / Account Director
Gregg Peppin is a highly-respected Republican activist and strategist with over 25 years campaign experience.
As Director of the Minnesota House Republican Campaign Committee, Gregg was the architect of the GOP takeover of the Minnesota House of Representatives in 1998. From 1992 to 2002, he led the Republican Caucus to a 32-seat gain by recruiting and training hundreds of candidates, instructing candidates at dozens of campaign schools, and executing countless candidate and independent expenditure media campaigns.
Gregg worked for 18 years at the Minnesota Capitol in several capacities, including as the Executive Assistant to the Speaker of the House and Majority Leader.
The St. Paul Legal Ledger has honored Gregg with its “Top Legislative Staff” award, describing him as “a tireless worker – always the professional” who
Gregg has dual Bachelor’s Degrees in Political Science and History from the University of Minnesota and a Master’s Degree in Public Administration from Hamline University. He is a member of the I-94 West Chamber of Commerce and the Rogers Lions Club. Gregg is a frequent guest political analyst on Almanac, a Twin Cities Public Television show highlighting political, legislative and public affairs.
Gregg and his wife, State Representative Joyce Peppin, live in Rogers, Minn., with their two children.
Partner / Creative Director
Jeff Bakken is a talented writer and big idea guy who has created political communications for numerous Republican candidates and elected officials.
Jeff cut his teeth in politics in 2000, serving as the Communications Director for former U.S. Representative Mark Kennedy’s initial run for Congress in Minnesota, when Kennedy upset incumbent Democrat Congressman David Minge.
Jeff then worked for four years as a Communications Specialist with the Minnesota House GOP Caucus at the Capitol in St. Paul. Jeff was the Press Secretary to the Speaker and Majority Leader during the 2003-2004 Legislative Session, and he was a key strategist for the Minnesota House Republican Campaign Committee.
Prior to joining P2B Strategies, Jeff worked as a freelance political direct mail consultant and as a Senior Account Executive with the Twin Cities office of a leading public relations agency.
Jeff has a Bachelor’s Degree in Journalism and Mass Communication from the University of Minnesota. He is an avid University of Minnesota hockey fan and a walking-and-talking political encyclopedia.
Jeff lives in Maple Grove, Minn., with his wife, Kirsten, and their twin sons.
Partner / Design Director
When it comes to making Republicans look good, few people do it as well as Dax Bennett.
As the Minnesota House Republican Campaign Committee’s lead designer for the 2002, 2004 and 2006 election cycles, Dax created direct mail, websites and logos for over 60 Republican State Representative candidates running in highly-competitive, targeted races. With Dax’s creative assistance, many of these candidates are now incumbent legislators.
Dax’s initial foray into politics was in 2001 as an analyst for Republican redistricting efforts at the Minnesota Capitol in St. Paul. In between his political stints, Dax operated a successful graphic design and geographic information systems consulting business.
Dax has a Bachelor’s Degree from Gustavus Adolphus College and a Master’s Degree from the University of Minnesota. He is a golfer, an outdoorsman and a proud computer geek.
Dax lives in Minneapolis.
Photography Consultant
Grant Sanders is a premier image-maker who can turn the ordinary into the extraordinary, the mundane into the superb and produce campaign photographs that win hearts, minds and votes. Grant doesn't just take photos; he's on the ground with you, learning your district and creating an image profile unique to each individual candidate.
Grant has seen the Republican political landscape through the lens of his camera. He has photographed parades, forums, fundraisers and numerous political events, as well as created personal portraits of candidates and their families. Grant works around a candidate’s busy schedule and under tight timelines to create images which showcase a candidate’s strengths. To view a small sampling of Grant's work, click here.
Grant has a Bachelor’s Degree in Speech-Theater and Asian Studies from St. Olaf College and Juris Doctor Degrees from Drake University and the University of Washington. He enjoys international travel, gourmet cooking and refinishing furniture. He lives in Faribault, Minn., with his wife, Catherine, and daughter, Annie.