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Minneapolis, MN 55417
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info@p2bstrategies.com

Shorter political calendar causes headaches

When legislators decide to retire on the last night of session, the political parties in their home districts usually scramble to field possible successors and endorse a candidate. But with this year’s primary election moved up from September to August — and most of the major events on the political calendar bumped up a month as well — the scene in Senate District 67 this year has looked more like chaos than a rush job. [read more...]

Filing for Office

Tips, hints and one key mistake to avoid when filing for public office in Minnesota. [read more...]

Republicans Outnumber Democrats in Minnesota

Study of nearly 70 SurveyUSA polls finds GOP holding first party ID advantage since October 2005; percentage of Minnesotans identifying as Republicans at highest level ever recorded by polling organization. [read more...]

Why Campaigns Matter

The recent edition of Politics magazine has a great article on Scott Brown’s upset win in the Massachusetts Senate race earlier this year. It speaks to the candidate’s dogged determination — he even doorknocked between events — in spite of the fact his campaign received virtually no media attention in the early [read more...]

Why NOT to use your district number

When developing your campaign materials that may be reused across election cycles, do not use your district number. Redistricting will take place after the 2010 election and your district number will change for the 2012 election cycle. [read more...]

Campaign Message Part 2

Your message should be the rock that anchors your campaign efforts, drives your volunteers and catapults you to victory. Learn how to craft a winning campaign message in part two of this two part message development podcast.

[Audio clip: view full post to listen]

Campaign Message Part 1

Your message should be the rock that anchors your campaign efforts, drives your volunteers and catapults you to victory. Learn how to craft a winning campaign message in part one of this two part message development podcast.

Originally from the 2008 election cycle, the dates are different but the strategy still applies.

[Audio clip: view full post to listen]

Fundraising

Gregg Peppin discusses the importance of early fundraising and provides suggestions on what to include in your “friends and family” fundraising letter.

UPDATED: Originally from the 2008 election cycle, the PCR program is no longer available but the strategy still applies.

[Audio clip: view full post to listen]