Why Campaigns Matter

The recent edition of Politics magazine has a great article on Scott Brown’s upset win in the Massachusetts Senate race earlier this year. It speaks to the candidate’s dogged determination — he even doorknocked between events — in spite of the fact his campaign received virtually no media attention in the early days. Moral of the story? In a campaign, you can’t catch the wind at your back unless your sail is up! Is your sail ready to catch the wind?