P2B Strategies » Tips from the Trail

Powerful Direct Mail – It Starts with Good Photos

Dax Bennett — Sat, 31 Jul 2010 21:15:35 +0000

If you're like any smart candidate, you want to make an impact with voters in your district. That's why you spend hours, days, weeks and months knocking on doors and meeting voters face to face. The "political science" behind doorknocking (proven by fact) is that if voters get to see and know you... [read more...]

Parade Photos: Frame Your Face

Dax Bennett — Mon, 07 Jun 2010 23:20:55 +0000

When it comes to taking photos of a candidate at parades, the photographer must be part of the crowd. What does this mean? A good campaign photo including parades should show at least two-thirds of the candidate's face. [read more...]

Why NOT to use your district number

Dax Bennett — Sun, 02 May 2010 22:43:37 +0000

When developing your campaign materials that may be reused across election cycles, do not use your district number. Redistricting will take place after the 2010 election and your district number will change for the 2012 election cycle. [read more...]

Photos

Dax Bennett — Thu, 29 Apr 2010 00:22:17 +0000

Great photos that catch voters’ attention and entice them to want to learn more are a critical component of direct mail and campaign literature creation. [read more...]

Campaign Message Part 2

Dax Bennett — Tue, 27 Apr 2010 07:12:47 +0000

Your message should be the rock that anchors your campaign efforts, drives your volunteers and catapults you to victory. Learn how to craft a winning campaign message in part two of this two part message development podcast.

Download audio file (Message2_3-2-08.mp3)

Campaign Message Part 1

Dax Bennett — Tue, 27 Apr 2010 07:07:47 +0000

Your message should be the rock that anchors your campaign efforts, drives your volunteers and catapults you to victory. Learn how to craft a winning campaign message in part one of this two part message development podcast.

Originally from the 2008 election cycle, the dates are different but the strategy still applies.

Download audio file (Message1_2-15-08.mp3)

Fundraising

Dax Bennett — Mon, 26 Apr 2010 19:46:03 +0000

Gregg Peppin discusses the importance of early fundraising and provides suggestions on what to include in your “friends and family” fundraising letter.

UPDATED: Originally from the 2008 election cycle, the PCR program is no longer available but the strategy still applies.

Download audio file (Fundraising_1-10-08.mp3)