If you’re like any smart candidate, you want to make an impact with voters in your district. That’s why you spend hours, days, weeks and months knocking on doors and meeting voters face to face. The “political science” behind doorknocking (proven by fact) is that if voters get to see and know [read more...]
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When it comes to taking photos of a candidate at parades, the photographer must be part of the crowd. What does this mean? A good campaign photo including parades should show at least two-thirds of the candidate’s [read more...] When developing your campaign materials that may be reused across election cycles, do not use your district number. Redistricting will take place after the 2010 election and your district number will change for the 2012 election [read more...] Great photos that catch voters’ attention and entice them to want to learn more are a critical component of direct mail and campaign literature [read more...] Gregg Peppin discusses the importance of early fundraising and provides suggestions on what to include in your “friends and family” fundraising letter. UPDATED: Originally from the 2008 election cycle, the PCR program is no longer available but the strategy still applies. [Audio clip: view full post to listen] |
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